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MFNZ Goals
The Members Manual Annex D page 42 shows
the 9 Goals of the Association. Promotion comes under Goal 3
"Pursue an active public relations policy
by actively promoting the Association and the Sport of Model Aviation
within the association’s resources."
To read the full text click here
MFNZ Business Plan
The MFNZ
Business Plan outlines what is expected of the Council and the major
projects the council is working on.
Each Council
member has this duty;
"Promote
the Association’s policies, goals and achievements to the members"
In addition a
current project in the plan is;
2
Pursue an active public relations policy by actively promoting the
Association and the sport of model aviation within the association
resources.
The Business Plan is reviewed at each council meeting.
To see the full plan
click here.Promotion Goals
To rebrand the
Association with identified values, name change and new logo to better
identify it as a recreational and sporting organisation.
To raise public
awareness of model flying as
an activity that makes a valuable contribution to quality of life of
the people who pursue it.
To give as many
of the public as possible a first hand experiences of the satisfaction
and pleasure that can be gained from model flying and building.
To provide
opportunities to assist potential new members getting “hooked” on the
pleasures of model flying.
To clearly
identify that MFNZ affiliated clubs are the organization that can
ensure successful entry into responsible model flying and building.
To help clubs to identify how they can encourage/support new members, and act upon it.
Purpose
There
are two purposes for promotion of model flying:
-
To offer services to
members of the public through indicating opportunities for
recreational enjoyment and assisting people to participate.
-
To achieve economies of
scale and scope through larger membership at both MFNZ and club
levels, thereby increasing the range and quality of services
provided through subscription fees.
- To
raise the profile of Model Flying in our communities to ensure it
is seen as a valid, valuable part of the recreational scene, and
worthy of community support.
Other Significant Benefits
Raising
awareness of the MFNZ through promotion of a brand that not only the
members can relate to is seen to be a positive move in relation to;
-
Our
profile with local bodies.
-
Our
relationship with the public and their tolerance and interest in our
pursuits.
-
The
acquisition and retention of Flying Sites.
-
Our
profile with funding bodies that have resources which could benefit
Clubs, SIG's and Teams.
Promotion Documents
Initial Proposal
By Wayne Cartwright
Initial Proposal
By Wright Directions
Promotion Plan V1 By Wright Directions
Genesis Consultancy Report
on branding options.
Wright Directions
update October 2007
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Stage 1 Rebranding
While current and past members of the MFNZ have their own
perception and ideas of what MFNZ means to them. The brand can not be
described as well know outside of the Aeromodelling Community.
The Council believes that it is important to better identify the
association by adopting a brand that can be more easily understood and
remembered by members of the general public.
The rebranding stage includes selecting, via research and
consultation, a new name and logo for the association which reflects
the brand we have previously defined.
The new MFNZ Brand is to:
- Present Model Flying as a sport.
- Communicate Aeromodelling as an
exciting, social, recreational pursuit.
- Present Model Flying as innovative, challenging, and
technological sport of the 21st Century.
- To show that MFNZ clubs and national events have a strong
social element and camaraderie.
- To show that Aeromodelling can be
attractive to families.
- Project the MFNZ as the benevolent national body for Aeromodelling, which provides all they
need in terms of clubs, communication, support and looks after the
flier's interest at the local and national government level and
internationally.
The rebranded organisation wants to be associated with
characteristics such as:
Challenge, creativity, innovation, excellence,
craftsmanship, technological expertise, skill, excitement,
achievement, satisfaction, relaxation, stimulation, competition,
recreation, socializing and authority.
To have your say on rebranding
and the promotion plan click here.
Stage 2 Resourcing
The resourcing stage will ensure that the Association Council,
SIG's and Aeromodelling clubs around New Zealand will have the
resources to successfully;
- Implement Council lead promotional activities such as
participation at Airshows like Warbirds Over Wanaka and Expo's like
Big Boys Toys.
- Implement Club and SIG lead promotional activities like Rally's
and Public Display Days.
- Welcome, induct, and train new members.
- Gain media interest and support.
- Gain funding support.
These resources may include but not be limited to;
- A promotions manual.
- A Promotional DVD.
- Generic Posters, Brochures and cards.
- A promotion kit including signage, display materials, and other
relevant materials.
- A flight simulator set up for inclusion in the promotions kit.
- Sponsorship for trainers and/or Flight sim set-ups for a limited
Clubs.
Stage 3 Implementing
For Council the implementing stage will include the continued
attendance at major events and airshows with improved resources and
greater professionalism.
For SIG's and Club's the implementing stage will include running
events such as Rally's and/or display days or other such events (eg
the very successful Heli Spectacular). This will be done using
resources and support from the MFNZ Council. Where possible a Council
member will attend in support.
For Club's this will also include ensuring there a protocols and
people in place for welcoming and training new members. And for some
clubs this will include utilising flight sims or club trainers
provided through a scheme set-up by the MFNZ Council.
Stage 4 Reviewing
Review will be an ongoing part of the process before, during and
after each of the stages above.
Promotion is always on the agenda. Every council meeting includes;
reviewing progress so far, looking forward to the next step. As well
as analysing strengths, weaknesses and potential problems.
In later stages as part of the review process the council will be
seeking specific feedback on the initiatives, resources, and success
or otherwise from Clubs, SIG's and new members.
New members will also be approached to identify the positives and
negatives they have found in their first year of membership.
FAQ's
Why do we need promotion?
Why should we do this?
What is the council doing
about promotion?
How will this plan
advantage me?
How much is it going to cost?
Why change the name?
What does rebranding mean?
Who's making the final decision
and do I get a vote?
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